Lexus : How Was Lexus Born ?

It was more a philosophical question of Toyota Motor for the money. The company, which comfortably in the dark I could not afford to pursue a project vanity errors. But some have argued that they lose more than to jump out of the luxury market when the most loyal customers - baby boomers - moving in their best working years and income is examined soon to buy more expensive cars.Toyota Motor was defecting, a line of premium products to keep consumers loyal to other brands. The idea was to build a golden bridge between buyers of small cars of today and the buyers of luxury cars of tomorrow. In addition, it is also necessary to protect their income at a time of increasing barriers to imports from the United States were shoulder to shoulder with their Japanese competitors in planning their own lines of luxury shoulder and stay motivated to stay for new engineers challenges. 

At home sold majestic century, a boat of a car with a 5.0-liter V-12 engine that the Japanese leaders and ministers in the crowded streets of Tokyo chauffeur. The passenger seat is often empty on this and other Japanese luxury car with a removable mattress so that the rear passenger are built stretch their legs on the front seat.But the U.S. Dollar equivalent of 125,000, the car was to compete as too expensive in the luxury market in the mass of American Moreover, Toyota Motor update needed its range of enthusiasts to export cars to a car primarily for use by the owner, not a majestic sedan designed to be driven to some 

More importantly, see Toyota Motor occasionally. This premium car manufacturers increased and exceeded the needs of the new era of car buyers. Therefore, Eiji Toyoda, the strategy of up-market advocate. 6 years, 50 percent of the billions of dollars later, the first Lexus was born. For Toyoda, was not a cost issue, just a matter of time. In his words: "For us it was nothing but a big challenge and a dream to play, but also an inevitable choice." But even the most ardent advocate of Japanese luxury cars in the 1980s could hardly imagine what Toyota Motor later on unsuspecting opponents unleashed a decade. 

Has the luxury Lexus division moved the company from a secondary one car enthusiast the luxury brand market leader in the United States Cadillac usurped the title in 2000 and has continued since. During his rookie year in 1989, sales of two models of the brand is not tested - the flagship LS sedan and entry-level ES - a total of only 16 302 cars. Two years later he was on the import of luxury sold mostly in the U.S. and has a third model, the SC cut. Today, little more than two decades, the brand debuted, millions of sports cars in the Lexus L on the streets of America, which not only the popularity of the brand, but also the longevity of their cars. In fact, it is not uncommon for a vintage 1990 model year LS 400 ES 300th Today, Lexus has the first two models to a fleet of pioneering leadership in the automotive industry developed almost a dozen different exercises, three of which were added in the last two years.